When Is the Next Amazon Sale?
The next Amazon sale is the Prime Big Deal Days, starting October 6, 2026 at 12:00 AM PT (estimated).
Amazon anchors the retail calendar with two Prime-exclusive events — Prime Day in July and Prime Big Deal Days in October — plus week-long Black Friday and Cyber Monday events in late November.
Starts · Oct 6, 07:00 UTC
Live now Ends · Oct 8, 06:59 UTC
Ran .
Starts in
This sale has ended.
Upcoming Amazon sales
| Sale | Starts | Ends | Status |
|---|---|---|---|
| Prime Big Deal Days 2026 | Estimated | ||
| Amazon Black Friday 2026 | Estimated | ||
| Amazon Cyber Monday 2026 | Estimated |
Dates marked Confirmed come from official Amazon announcements and link to their source. Estimated dates are predicted from each sale's historical pattern.
Amazon's recurring sales, explained
Amazon Prime Day
Mid-July; Prime membership required
Amazon's flagship Prime-exclusive event: multi-day, sitewide deals with the year's best prices on Amazon devices, plus rotating Lightning Deals across every category.
Amazon Prime Day dates & history →
Prime Big Deal Days
Early October; Prime membership required
The October sequel to Prime Day — two days of Prime-exclusive deals that unofficially open the holiday shopping season.
Prime Big Deal Days dates & history →
Amazon Black Friday
Deals start the week before Black Friday
Amazon stretches Black Friday into a week-plus event with new deal drops daily, peaking on the Friday itself.
Amazon Black Friday dates & history →
Amazon Cyber Monday
The Monday after Black Friday
The Monday after Black Friday closes Amazon's November event with a final 48-hour wave of tech-heavy deals.
Amazon Cyber Monday dates & history →
Amazon sale history
| Sale | Ran | Duration |
|---|---|---|
| Amazon Prime Day 2026 | 4 days | |
| Amazon Prime Day 2025 | 4 days |
Past dates are verified after each sale ends and locked as historical data.
Amazon sale FAQs
Do I need Prime for Prime Day?
Yes — Prime Day and Prime Big Deal Days deals require a Prime membership, though a free trial also qualifies. Amazon's Black Friday and Cyber Monday events are open to everyone.
When does Prime Day usually happen?
Since 2019, Prime Day has landed in the first half of July (the 2020 pandemic year excepted). Amazon typically confirms exact dates two to three weeks ahead.