Prime Big Deal Days 2026: Dates & Countdown
The Prime Big Deal Days 2026 runs October 6 – October 7, 2026, starting at October 6, 2026 at 12:00 AM PT (estimated).
Starts · Oct 6, 07:00 UTC
Live now Ends · Oct 8, 06:59 UTC
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Key facts
| Starts | Oct 6, 07:00 UTC |
|---|---|
| Ends | Oct 8, 06:59 UTC |
| Duration | 2 days |
| Confidence | Estimated Predicted from the historical pattern |
What to expect
The October sequel to Prime Day — two days of Prime-exclusive deals that unofficially open the holiday shopping season.
Pattern: Early October; Prime membership required.
More Amazon sales
Amazon Prime Day dates
Mid-July; Prime membership required
Amazon Black Friday dates
Deals start the week before Black Friday
Amazon Cyber Monday dates
The Monday after Black Friday
All windows: Amazon sales hub